January 13, 2006

Jeff Tidwell Professional Resume

Chirp Interactive, Inc.: San Francisco, CA
Creative Director, Co-Founder (10/07-present)
  • chirpscreen - a desktop app, screen saver, and channel creation tools that calls social content from Facebook, Flickr, Twitter and eBay
MarketTools: San Francisco, CA
Director, Panel and Community Products (2/06-present)
  • Community application and services
  • Insight Networks - Qualitative research tools incorporating blog analysis, niche communities and traditional survey research
  • Communities for Del Monte, Frito Lay, Dell, and a proprietary marketplace research community of Moms

WebMD: New York, NY (1/01 – 1/06)
Director, User Experience (7/04-1/06)
  • Blogs - launched 12/05
  • User Experience Design - Design, prototyping, and front-end development
  • Usability Research - paper based, heuristic evaluations, and observational testing
Consultant (1/01 to 7/04)
  • User Interface Design, Prototyping, Information Architecture, Rich Media applications
  • Strategy and specifications for Premium Membership, Data Aggregation and Profile functionality.
  • Integration strategy for WebMD’s co-brand sites on AOL, Lycos, and MSN
  • Research and recommendations for Chat.
  • Strategy and recommendations document for the online community.

Oncology.com: New York, NY (10/99-1/01)
Director, Community
  • Member, Senior Management Team
  • Active role in the development of company business plan
  • Management of $1.5 MM development budget
  • Development and management of beta and feedback program
  • Development of Community strategy; requirements and specifications
  • Delivery of Discussion, Live Events, Chat, Polling, Profile/Preferences and Instant Messaging products
  • Definition, design and production of all Community Programming
  • Design and management of customer email communication program and systems - (KANA)
  • Management of outside development firm
  • Management of outside design firm
  • Management of outside community moderation firm
  • Management of a team of developers

E*TRADE Group, Inc.: Menlo Park, CA (4/98-9/99)
Senior Product Manager, Collaborative Media
Digital Financial Media Group
  • Development of overall corporate strategy and in-house expert on online communities
  • Definition of collaborative functionality for a Global Financial Communication Network
  • Marketing requirements for extending Community offerings through new media.
  • Research and reporting contributing to investment and acquisition opportunities.
  • Development of a Product Management Team and processes.
Senior Producer, Community
  • Primary responsibility for development and maintenance of the Community functionality for the online broker’s website.
  • Current membership exceeds 800,000
  • Delivery of a free web-based email product of over 600,000 users.
  • Delivery of Discussion Group product with over 2,500 posts a week.
  • Delivery of an integrated “signature”.
  • Delivery of a chat product.
  • Delivery of a Live Event product and series.
  • Development of SEC and NASD compliant procedures in collaboration with E*TRADE’s securities counsel, in-house compliance department and a third party vendor.
  • Management of html resources, graphic designers, Discussion Group Host, Discussion Group Specialist and 3rd party firm monitoring the groups.
  • Development of promotional campaigns and Live Event Series.
  • Responsibility for long-term planning and regular production processes.
  • Exceeded quarterly objectives for 5 quarters.

Nvolve, Inc.: San Mateo, CA (1997/1998)
Senior Producer/Art Director
NvolveKids
  • Primary responsibility for development of an active, dynamic, database driven community for kids 8-12 (the product and company were sold to Viacom for their Nickelodeon site)
  • Activity included: daily management of a content team of 3 Producers, 3 Designers, a Technical Producer and 1 Chat Host; deadline responsibilities; long term planning and content strategy.
  • Full responsibility for the interface, design and production.
  • Managed the development of the product from a “flat” demo to an online launch in a month.
  • UI testing with 3rd party.
  • Management, design and development of online promotions.
  • Management, design and development of a production intranet.
  • The site include an integrated backend system employing broad personalization, discussion groups, chats and internal messaging.

Actioneer, Inc. : San Francisco, CA (1995-1997)
Market Development, World Wide Web Manager
  • Plan, design, and implementation of two versions of the Company’s web site.
  • Activity included: strategy based on target customer and marketing plan; contracting graphic design and programming; editorial direction; state of the art awareness and implementation of web technologies; content development.
Customer Relations Manager
  • Design and coordination of the beta program for the software product. Company liaison with strategic beta sites resulting in acquisition of Letters of Intent.
  • Responsibilities included: database marketing; on site demos; pilot program; newsletter creation; company representative at trade shows.
  • Involved in the day-to-day marketing strategy development and management with the software start-up

The Ansel Adams Gallery : Yosemite, CA and Pebble Beach, CA (1993-1995)
Marketing Communications, Special Projects
  • Conceived and coordinated a two part strategy to position The Ansel Adams Gallery as a key player in the evolution of digital photography and to gain media attention for a new Gallery in Pebble Beach.
  • June 1994 – organization of a press conference and demonstration of the Dicomed digital camera with Apple Computer photographer Stephen Johnson in Yosemite National Park. Strategic partners included: Apple Computer, The Digital Pond, MacWeek, and SuperMac.
  • October 1994 – Design and coordination of a symposium on digital photography. Acquisition of corporate sponsorship from Apple Computer and Eastman Kodak. Key figures in photography participated in the event including Alexis Gerard, publisher of the Future Image Report and Robert Sobieszek, curator of the photography collection for the Los Angeles County Museum. Activities included: media relations; event coordination; copy writing; collateral design.
  • Online conference on America Online in the Kodak Forum one week prior to the event. Guests included representatives from Kodak, Apple, Colossal Pictures, and Mondo 2000.
  • Media coverage included articles in Artweek, Adobe Magazine, MacWeek, and Photo District News.
  • The Ansel Adams Gallery Newsletter – Founding Editor of a new marketing vehicle targeted to fine print customers. Database marketing and concept strategy with senior management.

The Electronic University Network : San Francisco, CA (1989 – 1992)
Hypertext Development, Marketing Department

  • Online Campus – Research and development of an online campus as a new profit center for the company. The project was ported to America Online.
  • Hypertext Authoring – Development of a hypertext information system for online course catalog. Distribution via electronic networks.
Speeches and Press:


  • January 2008 - Wall Street JournalThe New Focus Groups: Online Communities
     - Article on the Del Monte we created for Del Monte
  • September 2001 - EContent Magazine, Author:In the Key of C: Content and Community Co-mingle
  • June 2001 - VirComm - Virtual Communities Conference, San Francisco ; Speaker: Support Communities
  • June, 2001 - VirComm - Virtual Communities Conference 2001, San Francisco; Instructor: Content and Community Integration
  • October 8, 2000) - USA Today, Breast Cancer Resources - Cancer Buddies
  • August 8, 2000 - KFMU-TV, New York.\ Cancer Buddies
  • May 2000 - VirComm - Virtual Communities Conference 2000, San Francisco; Speaker: Active Patient Communities
  • San Francisco Chronicle; Schwab to Open Online Stock Forum (June 16, 1999)
  • March, 1999 - 2nd International Conference on Virtual Communities, Bath England; The Third Place
  • March, 1999 - Alliance for Converging Technologies , Lighthouse Conference, Oakland, CA ; The Third Place
  • February 15, 1999 - The Industry Standard; Can We Talk?
  • January, 1999 - ZDTV; Moderating Online Chat Rooms
  • November 15, 1998 - Internet Financial Services; Chat Rooms: Serious Regulatory Issues

Related Activities and Associations:



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posted by Jeff at 1:44 AM

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