Social Networks test-drive new products

MediaPost reports on the extensible evangelism of online communities for the TV show Battlestar Gallactica, thestreet.com and a completely revamped beta Disney is running called Family.com where they engage the community to test new products where they slice niches out by user defined profiles and behavior. Disney's name and branding is absent from the home page for now anyway. The profile functionality is minimal but you can see where they are headed with participatory activities i.e. recommend websites, product recommendations, coupons and offers.

From the welcome email: Family.com is a place where families help other families find what they need on the web and in everyday life.